Professional Advice
Advising you on the sale of your property is something we take very seriously. Having made a full inspection we will write to you reporting on the property, the market and timing. This will include comments on saleability, current demand, comparable sales and a suggested guide price.
Accurate pricing is vital as today's buyers have access to so much information on-line for comparative purposes. As no two period properties are the same it is essential that an element of wisdom is added into the valuation process. There is a new breed of residential agent who values by floor area only. This is lazy and highly dangerous as it ignores the other vital ingredients of a valuation an experienced agent will incorporate such as location, condition, volume, aspect and other attributes.
A full appreciation of the property will be made and then compared with similar properties which have recently sold.
We will discuss all these aspects with you in greater detail and explain how we arrive at our suggested guide price together with agreeing a bespoke marketing strategy tailored specifically to your needs.
Our complimentary Interior Constultants service is available if necessary, and has proved indispensable in assisting clients in presenting their property to the market in the most enticing way. Our team has considerable experience in taking care of all the little things that never seem to get done but are so essential prior to a sale, whether arranging for windows to be cleaned, minor repairs, organising a professional clean or some redecoration.
Property marketing is our specialist subject which we have developed and honed since the inception of the company. There is an awful lot of hot air spoken about marketing: a Google search on the word will deliver 483 million results. We keep it simple we market your property in the most effective and efficient way through proven channels to attract the best buyer.
Having been estate agents for over 135 years we are often the first port of call when people start their property search. Over 70% of our enquiries now come from the key websites on which we advertise, ensuring 24 hour worldwide coverage for your property.
Market Appraisal
To arrange a confidential market appraisal of your property with no obligation please click here
Photographs and Brochures
Upon receipt of your instructions, detailed sales particulars will be prepared immediately. We will co-ordinate our professional photographer and floorplanners to arrange a convenient time to visit your property and we will draw up a draft set of particulars for your approval.
Print Advertising
We publish a regular property magazine which is delivered to 100,000 London households. We will also propose advertising your property in the most suitable magazines and newspapers, dependent on the property location, including The London Magazine, The Resident, The Hill, SW, Richmond Magazine, Elmbridge Magazine, MoveTo, Country Life, Vogue, Tatler, GQ, House & Garden, The Sunday Times and the Financial Times.
For Sale Board & Postcard
If appropriate we will erect a For Sale board at the property as these are proven to be an extremely successful way of generating local interest. In addition, we can send a postcard to up to 500 neighbouring properties announcing the sale of the house, which is another effective way of alerting potential buyers through your neighbours’ social and business networks.
Editorial Coverage
We have an in-house Press Office which is dedicated to achieving free editorial coverage in national newspapers and magazines wherever possible; depending on future features, it may be possible to utilise this to maximise market awareness of your property, and if appropriate our Press Officer will be in direct contact.
Online Advertising
Your property will be featured on our website johndwood.co.uk. In addition, it will appear on rightmove.co.uk (the largest property website in the UK), as well as globrix.com, zoopla.co.uk, findaproperty.com, primelocation.com, telegraph.co.uk, google property, homes24.co.uk, propertywide.co.uk and various other portals. All enquiries generated from these sources are referred directly to the office with which you are dealing, ensuring we have full control.