Prime rental market resilience

As the prospect of a Labour government looms on the horizon for 2024, landlords in the prime property market find themselves at a crossroads, navigating a landscape under intense media scrutiny.

“My advice for landlords in the prime property market is not to panic! It’s essential to approach the abundant media coverage with a discerning eye, recognising that not all information may be grounded in reality.

The media's portrayal of the potential political changes could be described as somewhat sensationalised and while acknowledging the importance of staying informed, it is crucial for landlords to sift through sensational headlines to discern the actual implications for the prime property sector. Rather than succumbing to panic, a measured assessment of the situation is advised. The media's tendency to amplify uncertainties should not overshadow the enduring principles that drive the property market, such as strong demand, location appeal and quality refurbishment.

In the prime central London rental market, the demand for high-quality properties for high-net-worth tenants remains high. In this competitive environment, the meticulous upkeep of properties becomes a key differentiator, contributing significantly to their overall appeal and market value.

Primrose Hill and Belgravia are very much hotbeds for prime rental activity due to their offering of privacy, prestige, and a village feel. Despite the increase in stock compared to previous years, competition remains fierce. I would advise landlords to ensure their properties stand out in the market.”

Author:

Tanya Hasking
Head of Lettings