Who is renting super prime properties?

Properties classed as ‘Super Prime’ are often found in the Home Counties, hosting professional football players and actors as a typical tenant.

There are several private estates such as St George’s Hill, Weybridge, Burwood Park & Ashley Park, The Crown Estate, The Oxshott Way Estate and The Wentworth Estate – to name a few – throughout the Home Counties, which are favoured locations for super prime landlords to let their properties to HNW individuals.

Super prime properties can be let for any period of time ranging from three months to three years, and are very dependent on the tenants’ circumstances, and are more often than not, arranged off-market.

From footballers to actors, many high net worth individuals (HNWIs) work with relocation agents to source property options for them when they need to move home, whether it be short or long term. The relocation agents work closely with estate agents as they have the crucial link to landlords with suitable properties.

Many super prime homes are found nearby renowned football and rugby clubs such as Chelsea FC, Fulham FC and Queens Park Rangers FC, London Irish, Harlequins and Saracens, and present extensive opportunities to move professional players into new properties throughout the year, and especially during the football transfer windows in January, and July and August.

Typically footballers desire modern homes in gated communities as they have an emphasis on security, as well as having leisure facilities nearby. They often prefer to rent for 12 months initially with a 6 month break clause to acclimatise to the area, and accommodate any further potential transfer opportunities before committing to buying a property.

Other areas such as Elmbridge are also a popular location for super prime rental properties for actors, who typically look for short let rentals close to Shepperton and Pinewood Film Studios, as a temporary place to call home while they are filming.

With an average movie taking around 1–3 months to shoot (though this can greatly vary), many prefer to stay in a ‘home away from home’ with comforts of a beautiful kitchen and wanting to feel part of a neighbourhood, enabling them to unwind after long days of filming.

There are also occasions where a longer let is secured for those who want to utilise the property as a ‘week-end getaway’, and this type of tenancy can be really appealing to some landlords who favour reducing wear and tear on their property, as well as there being less of a necessity to have it fully furnished.


Amanda Driver
Lettings Manager